A data-driven analysis of the commercial property and revenue model behind one of Europe's most commercially advanced venues — exploring how a £1.2bn stadium asset generates income far beyond matchday football.
| Event / Attraction | Type | Est. Annual Revenue | Notes |
|---|---|---|---|
| NFL London Games | NFL | £10m+ | 2 games per season, deal extended to 2030. NFL contributed £10m to construction. |
| Major Concerts | Concert | £8–15m | Beyoncé, Guns N' Roses, Red Hot Chili Peppers, Lady Gaga. Up to 30 major events per year permitted. |
| Boxing Events | Boxing | £5–8m | Anthony Joshua vs Usyk world title fights. Established as premium boxing venue. |
| Rugby — Challenge Cup & Premiership | Rugby | £2–4m | Challenge Cup Finals, Saracens Premiership fixtures, Barbarians. |
| F1 Drive London | Attraction | £2–3m | Opened Feb 2024. 20,000+ visitors in first year. Karting from £35/session. |
| The Dare Skywalk | Attraction | £2–3m | 46.8m above pitch. Tickets from £37.40. Award-winning visitor experience. |
| Stadium Tours | Attraction | £1–2m | From £29.75 per person. Legend tours at £60. Multiple tour formats. |
| Conference & Events | Conference | £3–5m | Multiple hospitality suites. 180-bed hotel under construction adjacent to stadium. |
| UEFA Euro 2028 | Tournament | TBC | Confirmed host venue. Significant one-off commercial opportunity. |